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In monetary accounting, there are primary concepts that govern the preparation of economic statements. Prudence is one in all several fundamental concepts used for that purpose. It means that property or revenue shouldn’t be overstated. On the flip aspect, liabilities and expenses should not be understated both. It is a easy plan for an early-stage SaaS startup with a low-contact sales model – a company which markets a SaaS solution via its web site, provides a 30 day free trial, gets most of its trial users organically and through online advertising and converts them into paying buyer with very little human interplay. Subsequently the important thing drivers of my imaginary startup are natural development fee, marketing budget and buyer acquisition prices, conversion rate, ARPU and churn rate. If you have a SaaS startup with the next-touch sales model the place income growth is basically driven by sales headcount, the plan … Read More